Career Program in Digital Marketing & Inbound Branding

Digital Marketing is about crafting out strategies and carrying out processes to actively grow or promote businesses online. Now with inbound branding, you will learn how to develop contents, design websites and graphics as well as every other Digital assets that can be utilize to help a company build its overall brand and generate substantial revenue online.

Becoming a Certified Digital Marketing and inbound branding Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns. From designing a high-converting website, crafting digital graphics and contents, running social media marketing to search engine marketing, you’ll learn everything you need to excel at your digital marketing and inbound branding professional endeavors. This course focuses on marketing, advertising and campaign management through the website and graphics creations, PPC marketing model, social media networks and research to build the correct marketing strategy.

Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this career program in Digital Marketing and Inbound Branding program is perfect for you to become a highly sought-out digital marketing and branding professional. This comprehensive course teaches the key digital marketing skills required for the modern work place include graphics design and website design, google advertising, social media marketing, SEO, Analytics, mobile marketing and much more.

Whether offline or online basis, Marketing always Goes With Branding, and this implies That You Can’t Focus on Digital marketing alone.

You will be learning 4 Different Courses Within the Period of 6 Months to 1 Year at IIHT.

These Courses include:

1. Digital Marketing & Digital Strategies (Inclusive of Content Developments)
2. Blogging & Monetization of Publishing Websites
3. Website Design (Using Frontend programming languages like HTML, CSS, PHP Coding and Content Management Systems like (WordPress, Joomla, Magento)
4. Graphic Design (With Corel Draw, Adobe Photoshop, Canvas, Bannersnack & other graphic builders available. Even with simple tools of microsoft word & ppt. Yes! as long as you understand the design principles clearly).

Can You see That Even Without Being Too Technical or Technological, you can become a professional in these trending promotional skills just by attending 1 career Course).

Some of what you will lean to include:

• Marketing Strategies and Model
• Brand, Branding and Brand Development
• Sales, Sales Strategies and Processes
• Digital Marketing Strategy
• Online Market Research
• Content Development and Marketing Strategy
• Blog & Website Design (User Experience Design) – using Frontend programming Languages and CMS softwares
• Blogging and Monetization
• Graphic Design
• Writing For Digital (Online Copywriting)
• Customer Relationship Management
• Search Engine Optimization (SEO)
• Search Engine Marketing (PPC Advertising)
• Social Media Marketing
• E-Mail Marketing
• Affiliate Marketing
• Mobile Marketing
• Web Analytics
• Conversion Optimization
• and So Many More

In addition, you’ll learn to:

• Identify the core principles and purposes of digital marketing.
• Understand the key components of effective web design and the importance of website optimization to your overall digital marketing strategy.
• Understand the fundamentals of content marketing and its position within the overall digital marketing strategy.
• Recognize the fundamental principles of social media marketing during the development of a digital marketing strategy.
• Understand the fundamentals of SEO and how it differs from paid search.
• Understand the fundamentals of paid search and how it differs from organic search.
• Understand the fundamental concepts of Display and Video advertising and its role in an advertiser’s marketing strategy.
• Understand the fundamentals of email marketing and how permissions, mobile, the buyers journey and the marketing life cycle are important considerations for your digital marketing strategy.
• Recognize the fundamentals of web analytics that enable a digital marketer to draw actionable conclusions from data collected through a website or marketing channel.
• Identify the core components of a digital marketing strategy and the benefits of using a model to develop successful digital campaigns.
• Design User Experience (UX) Oriented Websites and Graphics That are Highly Convertible
• Run Social Media Marketing Campaign and Take advantage of Search Engine Optimization For Promotions
• Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
• Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
• Improve your writing and create content for promotional purposes
  Conduct surveys to identify the interests and concerns of key stakeholders
• Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads

Pre-requisite requirements for successful attendance and completion of the following course:

• Digital Marketing is generic and non-field specific. This is because marketing cuts across all works of life but digital marketing requires individuals who are passionate about online technology.
• A minimum of o-Level Result applicant with good knowledge of computer fundamentals and interest in online business, marketing & sales.
• Good Communication skills with efficiency in the English Language
• No prior digital marketing, website design, graphic design, blogging & related technical experiences are needed, we will start from basic to advance level.
• No prior marketing knowledge is required for this Digital Marketing Course
• Suitable for all types of Job Seekers, Businesses owners, Freelancers and Entrepreneurs
• Your computer or laptop with steady internet access is the only thing you’ll need for your projects, assignments, practicals & cases.

This training will be highly beneficial to:

• Marketing professionals who wish to digitally market their products and build a global presence
• Working professionals seeking to advance their career by gaining a deeper understanding of an increasingly popular and upcoming domain
• Students or early professionals with a keen interest for enhancing their knowledge and pursuing a career in online marketing
• Entrepreneurs with an ambition of creating a global business presence
• Anyone who wants to learn Digital Marketing
• Anyone who wants to learn Marketing.
• Anyone who wants to increase your organization’s income
• Anyone who wants to boost business sales
• Anyone who wants to become a Web Designer or Content Manager
• Anyone who wants to make money online
• Anyone who wants to become a professional blogger, entrepreneur etc.
• Anyone who wants to increase their brand visibility
• Anyone who wants to learn Creative Content designs & graphics
• Anyone who wants to learn, start & grow his/her blogging career