Course Info
- Duration in Years: 6 Months - 1 Year
- Duration in Hours: 144 – 288 Hours
- Time Commitment: 8-9 Hrs/week
- Language: English
- Difficulty: Basic-Advance
- Pre-requisite Knowledge: None
- Training Mode: Online & Classroom
Description
What You'll Learn
Entry Requirements
Target Audience
Description
Digital Marketing is about crafting out strategies and carrying out processes to actively grow or promote businesses online. Now with inbound branding, you will learn how to develop contents, design websites and graphics as well as every other Digital assets that can be utilize to help a company build its overall brand and generate substantial revenue online.
Becoming a Certified Digital Marketing and inbound branding Professional will provide you with an in-depth understanding of how to strategize and implement effective digital marketing campaigns. From designing a high-converting website, crafting digital graphics and contents, running social media marketing to search engine marketing, you’ll learn everything you need to excel at your digital marketing and inbound branding professional endeavors. This course focuses on marketing, advertising and campaign management through the website and graphics creations, PPC marketing model, social media networks and research to build the correct marketing strategy.
Whether you’re a complete beginner, business owner or marketing professional looking to upskill, this career program in Digital Marketing and Inbound Branding program is perfect for you to become a highly sought-out digital marketing and branding professional. This comprehensive course teaches the key digital marketing skills required for the modern work place include graphics design and website design, google advertising, social media marketing, SEO, Analytics, mobile marketing and much more.
Whether offline or online basis, Marketing always Goes With Branding, and this implies That You Can’t Focus on Digital marketing alone.
What You'll Learn
You will be learning 4 Different Courses Within the Period of 6 Months to 1 Year at IIHT.
These Courses include:
- Digital Marketing & Digital Strategies (Inclusive of Content Developments)
- Blogging & Monetization of Publishing Websites
- Website Design (Using Frontend programming languages like HTML, CSS, PHP Coding and Content Management Systems like (WordPress, Joomla, Magento)
- Graphic Design (With Corel Draw, Adobe Photoshop, Canvas, Bannersnack & other graphic builders available. Even with simple tools of microsoft word & ppt. Yes! as long as you understand the design principles clearly).
Can You see That Even Without Being Too Technical or Technological, you can become a professional in these trending promotional skills just by attending 1 career Course).
Some of what you will lean to include:
- Marketing Strategies and Model
- Brand, Branding and Brand Development
- Sales, Sales Strategies and Processes
- Digital Marketing Strategy
- Online Market Research
- Content Development and Marketing Strategy
- Blog & Website Design (User Experience Design) – using Frontend programming Languages and CMS softwares
- Blogging and Monetization
- Graphic Design
- Writing For Digital (Online Copywriting)
- Customer Relationship Management
- Search Engine Optimization (SEO)
- Search Engine Marketing (PPC Advertising)
- Social Media Marketing
- E-Mail Marketing
- Affiliate Marketing
- Mobile Marketing
- Web Analytics
- Conversion Optimization
- and So Many More
In addition, you’ll learn to:
- Identify the core principles and purposes of digital marketing.
- Understand the key components of effective web design and the importance of website optimization to your overall digital marketing strategy.
- Understand the fundamentals of content marketing and its position within the overall digital marketing strategy.
- Recognize the fundamental principles of social media marketing during the development of a digital marketing strategy.
- Understand the fundamentals of SEO and how it differs from paid search.
- Understand the fundamentals of paid search and how it differs from organic search.
- Understand the fundamental concepts of Display and Video advertising and its role in an advertiser’s marketing strategy.
- Understand the fundamentals of email marketing and how permissions, mobile, the buyers journey and the marketing life cycle are important considerations for your digital marketing strategy.
- Recognize the fundamentals of web analytics that enable a digital marketer to draw actionable conclusions from data collected through a website or marketing channel.
- Identify the core components of a digital marketing strategy and the benefits of using a model to develop successful digital campaigns.
- Design User Experience (UX) Oriented Websites and Graphics That are Highly Convertible
- Run Social Media Marketing Campaign and Take advantage of Search Engine Optimization For Promotions
- Develop digital advertising campaigns such as presentations, websites, social media, brochures, reports and newsletters
- Make use of tools such as WordPress, HTML and CSS, Google Adwords and Google Analytics
- Improve your writing and create content for promotional purposes
Conduct surveys to identify the interests and concerns of key stakeholders - Build, optimize and analyze PPC campaigns on Google Ads and Bing Ads
Entry Requirements
Pre-requisite requirements for successful attendance and completion of the following course:
- Digital Marketing is generic and non-field specific. This is because marketing cuts across all works of life but digital marketing requires individuals who are passionate about online technology.
- A minimum of o-Level Result applicant with good knowledge of computer fundamentals and interest in online business, marketing & sales.
- Good Communication skills with efficiency in the English Language
- No prior digital marketing, website design, graphic design, blogging & related technical experiences are needed, we will start from basic to advance level.
- No prior marketing knowledge is required for this Digital Marketing Course
- Suitable for all types of Job Seekers, Businesses owners, Freelancers and Entrepreneurs
- Your computer or laptop with steady internet access is the only thing you’ll need for your projects, assignments, practicals & cases.
Target Audience
This training will be highly beneficial to:
- Marketing professionals who wish to digitally market their products and build a global presence
- Working professionals seeking to advance their career by gaining a deeper understanding of an increasingly popular and upcoming domain
- Students or early professionals with a keen interest for enhancing their knowledge and pursuing a career in online marketing
- Entrepreneurs with an ambition of creating a global business presence
- Anyone who wants to learn Digital Marketing
- Anyone who wants to learn Marketing.
- Anyone who wants to increase your organization’s income
- Anyone who wants to boost business sales
- Anyone who wants to become a Web Designer or Content Manager
- Anyone who wants to make money online
- Anyone who wants to become a professional blogger, entrepreneur etc.
- Anyone who wants to increase their brand visibility
- Anyone who wants to learn Creative Content designs & graphics
- Anyone who wants to learn, start & grow his/her blogging career
Upon Completion of Our Career Program, You Will:
- Undergo our free career counseling sessions and then benefit from the job opportunities provided by our partner employers
- Start working once you complete your career program to gain working experience and earn more money.
Career Opportunities Available For Graduates:
- Career opportunities exist for Digital Marketing and Inbound Branding Strategists in organizations of all sizes and industries. You can decide to start up your own digital marketing agency or take up marketing jobs. What you can be include:
Our Instructors:
A Digital Marketing & Inbound Branding Strategist with over 5 years experiences at influencing business’ growth.
Ebere Josephine Uba
Microsoft & IT Security Specialist with over nine years of experience in Information and Communication Design, Deployment and Implementation.
Rilwan Akinbode
Microsoft & IT Security Specialist with over nine years of experience in Information and Communication Design, Deployment and Implementation.
Paul Oghenetega
Students' Reviews:
I recently attended IIHT Digital Marketing & Branding training. I was extremely impressed with the course from both an engagement perspective and also with how practical it was. I feel that the course has provided me with the knowledge and confidence to make genuine improvements within my business. IIHT Instructors are very skilled at maintaining both pace and interest, whilst going into enough detail to enable you to actually implement your learnings. Their depth of knowledge across all areas of Digital Marketing is impressive and I would highly recommend his training.
Sunday Michael
Student, IIHT Career
I had the honour to attend Digital Marketing & branding career program at IIHT Nigeria, it was one of the best courses offered due to the instructor’s in-depth and vast knowledge in all aspects related to Digital Marketing and Social Media. Myself and many of my colleagues were quite impressed by IIHT’s very engaging and practical approach in delivering the module. All the best for IIHT Teams and may they continue to inspire many of us in pursuing careers in Digital marketing and Social Media.
Diane Azeez
Graduate, IIHT Career
IIHT is one of the Best institute. Got to learn many things, Had a great experience learning digital marketing & branding. Big thanks to Madam Josephine Uba for guiding me, supporting me and inspiring me to do something new in this field. I remembered my first day in class..I personally recommended this for everyone who want to grow their career in Digital Marketing & branding. Madam Josephine Uba has a amazing way of teaching and strong hand on current Marketing strategy. Had a great experience in practical session because they were really very helpful. Thank You IIHT. All The Best !
Chilaka Anna
Student, IIHT Career
Digital marketing and its nitty-gritty used to really scare me before, specially the technical part of it. Now after attending IIHT Career Program Digital Marketing & Inbound Branding, I can pick up from the basics to advance and understand how to make digital strategies, the role of content, search engine optimisation, Google Analytics, Adwords and much more. The professionals here are very competent and they pay individual attention to every student, making it easier to immediately solve your queries and get answers. IIHT is indeed one of the finest computer institutes with finest digital marketing faculty. An undivided attention from the faculty, hands on experience, and time to time sessions from industry mentors make the learning more exciting
Aishat Arora
Alumnus, IIHT Career
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